Manchester, UK
5 ways to attract more customers to your online business
Whether your business is selling a digital product or helping people find local tradesmen, if you want to succeed in today’s climate, you need to have an excellent online presence to attract new customers and to keep existing ones. Attracting more customers to your online business is easier said than done and can be extremely difficult and time consuming for both new and more established businesses.

To make the process of gaining more customers to your online business easier, we have created five of some of the best ways to attract more customers to your online business.

1. Take care of existing customers.

Online businesses need to make sure they are delivering outstanding customer service so that customers will want to return to using your products or services. Customer service is of the utmost importance because it increases revenue, satisfied customers help build a better reputation and your employees happiness also correlates to good customer service.

2. Your website should look clean and professional.

First impressions are extremely important, and the design of your website is of paramount importance, if it looks unprofessional, potential customers will simply click away. Hiring a professional graphic designer can help you to create a suitable website that will attract your target audience.

3. Never underestimate the power of social media

As Forbes Social Media Power Influencer, AI specialist Sean Gardner once said “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.”

Social media influences people’s buying decisions, particularly for the younger generations. The main social media platforms for businesses are Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, Pinterest and Quora. 

A huge advantage of promoting your business on social media is that it’s free. Many younger people use Instagram as their main location for clothing inspiration. Instagram is a great platform not just for online clothing businesses but for all different types of online businesses for promotion purposes. This can be done through the use of an Instagram business account where businesses can create posts to advertise their products, free of charge. 

Businesses can also promote their product or service with influencer marketing. Influencer marketing is promoting your products and services by partnering with popular social media users and bloggers with a sizable following. It is a great way to help you reach new audiences, increase brand awareness, and therefore boost your marketing.

4. Add content marketing to your online business.

Your online business needs to be more than just promoting your products or services and content marketing is extremely important in gaining more customers and driving more sales. Having quality content on your webpage like blog writing, resources, newsletters, videos and even podcasts establish a target audience and maintain a steady and reliable flow of information which creates organic traffic.

5. Make use of Email Marketing.

Email marketing is a cheap and effective way to promote your products and services and attract possible customers. A great way to add potential customers to your emailing list is through subscribing from your online website. Email marketing allows you to personalise emails based on their preferences and help build better brand recognition. 

Examples of emails you can send your customers are information about new products, information about sales and current promotions, recommended products and discount codes to customers who have not used your business for a while to revisit your website.

By using these strategies to attract more high-value customers to your online business, you will not only drive sales, but you’ll also gain brand loyalty.

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